Our Name jusq'a comes from the French word «jusqu'à».
To live in the moment is an overused phrase. Everyone seems to use it. No one seems to take it seriously. We're not talking about being irresponsible or foolish. We're talking about not to take every moment for granted.
To be able to create the best coffee possible, there are many factors coming with it: to train everyday, to look for direct traded coffee, to be a part of roasting processes and to keep being up-to-date to be able to serve an experience to our customers, every day, every coffee without an exception. A tasty, raw material fair and damn good looking product. We do know, that the world of coffee we stepped into, is a huge and complex subject. We learn something new everyday. We are very motivated to give you a unique experience. With jusq'a we want to invite you to join our journey. We want to share the passion, taste and beauty of coffee. This company stands for loving what we're doing – we enjoy our ride and take out everything we can from this adventure.
...but jusq‘a wasn‘t created as a lifestyle only brand and to just offer good coffee. One of the main reasons why we launched it, is because coffee is one of the most common raw material in our world. There are many various ways and different cultures that show how to enjoy coffee. For the most part, it‘s a hot brewed coffein kick that we „need“, to get our daily energy. This might be a good reason but coffee is so much more. With jusq‘a we want to celebrate coffee. We want to give you a deeper view in the product itself. We‘re dealing with questions like what coffee is, where it comes from, what steps a coffee bean needs to go through, to be finally able to get it in our cup and become a delicious dark drink. In general, we need to step up our game in awareness of daily consumption. With jusq‘a we focus on coffee and hope that we might inspire you.
Together, we can shape the present and make the most fantastic time out of it.
To now – jusq'a
Founder & Owner – Dany Affolter